All customers these days look at Google first to search anything in the world. Whether it’s about online shopping, looking for a restaurant online or checking tickets, running Google Ads plays an important role in making particular products or services look more popular. Google Ads help businesses advertise and promote their offerings when users look for similar products and services by searching using the relevant keywords. If Google Ads done accurately it has the potential to turbo-charge leads and sales.
In the retail sector, Google Ads business is one of powerful tool to get more traffic, advertise your products, and get more revenues. Honestly ignoring Google Ads, the most popular online advertising platform in the world, means missing out on many customers.
Amazing Google Ads Trends that Can’t be Ignored in 2021
Trend #1: Performance Max Campaigns
Every Google Ads campaign that retail businesses run had the same targeting options that are provided to them by the marketers. One can either choose a list of keywords they want to be placed or a set of placements accordingly.
Trend #2: New Local Campaigns Formats
Local campaigns remain the top promotional option for local businesses as they tend to get more potential customers.
Trend #3: Conversion Modeling via Consent Mode
The publication of the General Data Protection Regulation (GDPR) has encouraged online businesses to consider more robust data privacy policies, even Google is no exception to it.
Trend #4: Product Feeds for Video Action Campaigns
If you use video ads to advertise your e-commerce business, then you will be delighted to know that Google has recently added product feeds to Video Action campaigns
Trend #5: Shopify Integration
Over the past many years, Shopify has become one of the popular e-commerce marketing platforms. And Google has also noticed the same, because of which a Shopify integration has also being deployed on its Google Ads platform.
Trend #6: Image Extensions
Up till now, advertisers could only create search ads referring to text. But some time ago, Google launched an image extensions beta program for its search-based ads.
With the help of Google Adwords, one can easily reach more customer who look for similar offerings. Any business, no matter how big or small it is, wants to be found on the first page of Google and to get a presence on the first page, running Google ads and investing in online retail business or SEO is imperative. Using Google AdWords even small businesses can compete with bigger ones on the same level, no matter how long you have been into this industry and how much domain experience you have
Google AdWords is an important platform to enhance your online visibility and gives location targeting options. For instance, if you are a locally based business and want to enhance your presence in a particular area only, then you can geo-target to enhance your visibility among your consumer.
Google Adwords is an important platform allowing businesses to follow their Customer with Retargeting. Using Google Adwords you can easily retarget your customers and can indulge them by following them on the Google Display Networks, or Google search.
Running Google Ads can prove to the best decision to make your online retail business a hit. for your business more impactful. More than 3 billion use Google each day to search for different purposes. Each search allows businesses to make their brand more popular in front of more users.
So get more leads, conversions, and sales by using Google ads for your business!!